Dealerships use all sorts of tactics to drum up sales, but one in South Carolina is raising eyebrows for their unusual promotion.
Dubbed the “God, Guns and America!” campaign, the promotion will give buyers a bible, an American flag and a Smith & Wesson rifle.
Given the promotion comes on the heels of mass shootings, not everyone is a fan. However, Carolina Ford general manager Derrick Hughes said it’s been a hit with customers. As he told The Detroit Free Press, “We’ve had multiple people take advantage of the promotion.”
Mostly enjoy making new friends today!! Thank you Duke Whitfield 😊 and congratulations on the new ride!
The deal applies to both new and used vehicles, and Hughes said customers have purchased everything from used Dodges to new F-150s. The promotion kicked earlier this month and runs through November.
Needless to say, it’s gotten a lot of attention. Reaction on the dealership’s Facebook page has been mixed as some are praising Carolina Ford while others are saying things like “Welcome to the origin of our next mass shooting.”
While many people appear to assume the dealership is trying to send a political message, Hughes told WYFF “We are not taking a political stance in any way, shape or form.” Instead, he suggested the dealership is full of “very patriotic people, [who] believe in our country and salute our military.”
Of course, the dealership isn’t just handing out guns to everyone who buys a vehicle from them. Instead, customers are given a voucher to a nearby sporting goods store.
If a customer wants the gun and passes a background check, they can get it. If they don’t want the gun or don’t pass the background check, they’re free to purchase something else with the voucher.