Musk accepts challenge, but Ford said it was ‘tongue in cheek,’ report says

Marketing

DETROIT — Tesla Inc.&#x2019s Elon Musk plainly states his pickup is a &#x201Cbetter truck than an F-150.&#x201D Ford Motor Co. is having problem with that assert. Perhaps.

Although releasing a sequence of specs past 7 days for Cybertruck, which is scheduled to start off deliveries as quickly as late 2021, Musk identified as up a video clip of the the pickup in a tug-of-war in opposition to Ford&#x2019s most effective-advertising F-150. He tweeted a clip of the examination on Sunday exhibiting his automobile pulling a screeching Ford design up a hill.

Ford thinks Musk was generating an apples-to-oranges comparison. The video clip the Tesla CEO tweeted seems to clearly show a two-wheel generate model of the F-150 in opposition to an all-wheel generate Cybertruck. Other information that could have factored in which pickup received out involve control excess weight and tire style.

Sundeep Madra, vice president of Ford X, the automaker&#x2019s device for establishing new small business styles, challenged Musk on Monday to deliver Ford a Cybertruck. He connected to a article by the auto-fanatic web page motor1.com that questioned whether or not Tesla&#x2019s examination was &#x201Cfair activity.&#x201D

Musk responded to Madra: &#x201CBring it on.&#x201D

But the tale took an additional twist on Tuesday. According to Fox News, a Ford spokeswoman was questioned if&#xA0Tesla experienced achieved out to Ford to established up a levels of competition. The reaction was that “Sunny&#x2019s tweet was tongue in cheek to issue out the absurdity of Tesla&#x2019s video clip, nothing at all a lot more.”

“With The usa&#x2019s most effective-advertising truck for 42 several years, we&#x2019ve usually targeted on serving our truck shoppers irrespective of what other people say or do. We appear ahead to our all-new F-150 hybrid coming following 12 months and all-electric powered F-150 in a couple several years,” the spokeswoman explained to Fox.&#xA0

Tesla and Ford have been at this right before. Far more than a 12 months soon after Musk tweeted a boast about how substantially excess weight Tesla&#x2019s truck would be in a position to tow, Ford introduced a advertising video clip of an electric powered F-150 prototype dragging a lot more than one million lbs of double-decker rail vehicles.

Below&#x2019s a breakdown of how Ford&#x2019s most common gasoline-fueled F-150 stacks up in opposition to Tesla&#x2019s most normally requested Cybertruck as of Saturday, in accordance to a Musk tweet.

Bloomberg and Automotive Information contributed to this tale.

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