Alfa dashes through Italian streets in movie

Marketing

The Alfa Romeo Giulia is tearing up the streets of Italy in six Underground, an motion flick heading to Netflix on Dec. 13.

In a trailer for the movie, a dazzling environmentally friendly Giulia Quadrifoglio showcases its general performance chops for the duration of a chase scene in Florence. The Giulia operates in excess of sculptures, drives by means of glass and receives in some rubber-burning drifts as the film’s star, Ryan Reynolds, offers witty seem bites with his trademark snark.

The movie is directed by Michael Bay, who’s powering other motion movies these kinds of as Lousy Boys, Transformers and The Rock.

The Giulia is obtaining a good deal of publicity by means of the trailer. The Netflix United states of america Twitter account, which has six.eight million followers, posted the trailer previous thirty day period and captivated much more than three million sights. Reynolds, who has 15 million Twitter followers, posted the trailer on his account as nicely.

Reynolds identified as six Underground “the most Michael Bay film in the background of Michael Bay” in his Twitter publish.

Fiat Chrysler Cars, Alfa’s father or mother, is no stranger to aligning alone with motion pictures, no matter whether by means of merchandise placement or tie-ins in the automaker’s promotion.

The automaker partnered with Lucasfilm for a international marketing campaign to co-market Star Wars: The Pressure Awakens and 5 of its manufacturers. The automaker ran various places that leveraged the Star Wars partnership. It also collaborated with Paramount Shots for a co-branded hard work with comedy flick Zoolander No. two.

Chrysler, Dodge and Ram aligned with Lionsgate for The Starvation Game titles: Mockingjay &#x2013 Section two, launched in November 2015. A number of FCA automobiles, together with the Jeep Renegade, were being highlighted in 2016’s Batman v. Superman: Dawn of Justice.
The automaker has also leveraged the Quickly &amp Furious franchise by means of the a long time.

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