The Alfa Romeo Giulia is tearing up the streets of Italy in six Underground, an motion film to be proven on Netflix beginning Dec. 13.
In a trailer for the movie, a vibrant environmentally friendly Giulia Quadrifoglio showcases its overall performance capacity all through a chase scene in Florence.
The Giulia operates above sculptures, drives by means of glass and receives in some rubber-burning drifts as the film’s star, Ryan Reynolds, gives witty seem bites with his trademark snark.
The movie is directed by Michael Bay, who is driving other motion movies this kind of as Terrible Boys, Transformers and The Rock.
The Giulia is having a good deal of publicity by means of the trailer.
The Netflix United states Twitter account, which has six.eight million followers, posted the trailer past thirty day period and captivated a lot more than three million sights. Reynolds, who has 15 million Twitter followers, posted the trailer on his account as effectively.
Reynolds referred to as six Underground “the most Michael Bay film in the heritage of Michael Bay” in his Twitter put up.
Fiat Chrysler Vehicles, Alfa’s father or mother, is no stranger to aligning by itself with flicks, regardless of whether by means of products placement or tie-ins within just the automaker’s advertising and marketing.
The automaker partnered with Lucasfilm for a world marketing campaign to co-encourage Star Wars: The Drive Awakens and 5 of its brand names. The automaker ran many places that leveraged the Star Wars partnership. It also collaborated with Paramount Photos for a co-branded exertion with comedy flick Zoolander No. two.
Chrysler, Dodge and Ram aligned with Lionsgate for The Starvation Online games: Mockingjay – Section two, unveiled in November 2015. Numerous FCA autos, which include the Jeep Renegade, ended up showcased in 2016’s Batman v. Superman: Dawn of Justice.
The automaker has also leveraged the Quickly & Furious franchise by means of the decades.