Audi plans to launch global ad campaign at Super Bowl


Audi will use the Tremendous Bowl to debut a new world-wide advertisement marketing campaign. The Volkswagen Team-owned luxurious brand name verified the advertisement obtain on Tuesday, but did not share innovative particulars or the duration of the location. The automaker only mentioned to Advert Age, an affiliate of Automotive Information, that it will be &#x201Coccupying 1 of the earth&#x2019s most coveted advertisement breaks.&#x201D

The affirmation will come about a thirty day period right after Audi introduced the collection of advertisement company 72andSunny Amsterdam to cope with a world-wide marketing campaign that would be aimed at redefining Audi&#x2019s &#x201CVorsprung durch Technik&#x200B&#x201D internet marketing slogan, which interprets to &#x201Cprogress by technological innovation.&#x201D &#xA0

The obtain marks Audi&#x2019s next straight Tremendous Bowl advertisement and the eleventh time it will look in the activity. In current a long time, the brand name&#x2019s in-activity advertisements have been taken care of by its U.S. company, Venables Bell &amp Associates. 72andSunny was employed for the world-wide marketing campaign on a venture foundation. It was formerly unidentified how considerably 72andSunny&#x2019s perform would look in the U.S., but the Tremendous Bowl obtain tends to make obvious that it will get substantial media assist below.

Audi utilized previous year&#x2019s activity to tout its electric powered car or truck ambitions with a 60-next location that experienced a comedic tone.

Audi is the fourth automobile brand name to publicly ensure a Tremendous Bowl advertisement obtain, subsequent Hyudai, Kia and Porsche, which is also owned by VW Team. See all the brand names confirmed to air ads in Super Bowl LIV here.

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