Audi will use the Tremendous Bowl to debut a new world-wide advertisement marketing campaign. The Volkswagen Team-owned luxurious brand name verified the advertisement obtain on Tuesday, but did not share innovative particulars or the duration of the location. The automaker only mentioned to Advert Age, an affiliate of Automotive Information, that it will be “occupying 1 of the earth’s most coveted advertisement breaks.”
The affirmation will come about a thirty day period right after Audi introduced the collection of advertisement company 72andSunny Amsterdam to cope with a world-wide marketing campaign that would be aimed at redefining Audi’s “Vorsprung durch Technik​” internet marketing slogan, which interprets to “progress by technological innovation.”
The obtain marks Audi’s next straight Tremendous Bowl advertisement and the eleventh time it will look in the activity. In current a long time, the brand name’s in-activity advertisements have been taken care of by its U.S. company, Venables Bell & Associates. 72andSunny was employed for the world-wide marketing campaign on a venture foundation. It was formerly unidentified how considerably 72andSunny’s perform would look in the U.S., but the Tremendous Bowl obtain tends to make obvious that it will get substantial media assist below.
Audi utilized previous year’s activity to tout its electric powered car or truck ambitions with a 60-next location that experienced a comedic tone.
Audi is the fourth automobile brand name to publicly ensure a Tremendous Bowl advertisement obtain, subsequent Hyudai, Kia and Porsche, which is also owned by VW Team. See all the brand names confirmed to air ads in Super Bowl LIV here.