Elon Musk’s Twitter takeover: Here’s how automakers are responding

Marketing

Quite a few automakers have been brief to reevaluate their marketing associations with Twitter now that the social media huge is managed by a person of their most important competition: Tesla Inc. CEO Elon Musk.

This is what some have claimed so much.

Volkswagen Group: The German automaker said Friday that it has proposed its manufacturers pause paid out marketing on Twitter right until even more discover in the wake of Musk’s takeover.

“We are intently checking the problem and will come to a decision about subsequent techniques relying on its evolvement,” Europe’s best carmaker claimed in a assertion.

Ford Motor Co.: A spokesperson advised CNBC very last 7 days that the automaker is not at the moment marketing on the system and experienced not been just before Musk’s offer.

General Motors: The most significant U.S. automaker said Oct. 28 that it experienced quickly halted paid out marketing on Twitter soon after Musk done his takeover.

GM claimed it was “partaking with Twitter to comprehend the path of the system below their new possession. As is ordinary class of small business with a important alter in a media system, we have quickly paused our paid out marketing.”

Stellantis: The carmaker claimed Wednesday that it monitored all social media channels that included its manufacturers and would carry on to do so in the wake of the new management at Twitter, where by the world’s fourth-most significant carmaker would be “vigilant.”

Nissan Motor Co.: The organization declined to remark on Twitter marketing specially, but launched a assertion declaring Nissan will “frequently assess and regulate marketing attempts, pertaining to how and where by we showcase Nissan&#x2019s products portfolio, to very best link with customers.”

Hyundai Motor Co.: The Korean automaker claimed Oct. 31 that it “is cautiously monitoring any modifications on Twitter, as we do with all internet marketing platforms, to guarantee it stays an suitable aspect of our internet marketing and communications technique.”

Reuters and Advert Age contributed to this report.

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