Barra silent on Twitter since Musk’s takeover

Marketing

General Motors didn&#x2019t just halt Twitter marketing soon after Elon Musk acquired the social community. The automaker&#x2019s CEO and car brand names haven&#x2019t even tweeted given that.

Mary Barra very last posted on Oct. 27, the exact same working day that Musk shut his $44 billion purchase, when GM&#x2019s chief retweeted a information from autonomous-car startup Cruise LLC. Considering the fact that then, Barra and GM&#x2019s shopper-car brand name accounts — which include Chevrolet, Cadillac, Buick and GMC — have been conspicuously tranquil.

The Twitter absence implies GM&#x2019s retreat from the system was extra thorough than indicated when it joined other brand names pausing marketing very last thirty day period. The automaker claimed then that it would quickly halt compensated adverts even though hoping to much better recognize the way of the website underneath its new possession.

The issues for automakers on Twitter are heightened simply because Musk also operates Tesla Inc., the major maker of EVs. GM aims to make its whole lineup electrical by 2035 and other businesses are also racing to build battery-driven autos. A Twitter pullback is offering businesses time to evaluate written content specifications and use of marketing and buyer facts underneath Musk.

&#x201CWith a competitor proudly owning the system, it&#x2019s critical for us to make sure our marketing procedures and facts can be safely and securely managed,&#x201D GM claimed this 7 days by using e-mail. It referred to as Twitter &#x201Cjust a person of several channels out there&#x201D to share details and claimed it would &#x201Cchoose the channels and platforms that can be most successful at any stage in time.&#x201D

The organization didn&#x2019t deal with Barra&#x2019s Twitter absence. The CEO has remained lively on other social media this sort of as LinkedIn, placing up a 12 months-in-evaluate missive chatting about GM&#x2019s all-electrical potential on Nov. 10.

Like Barra, R.J. Scaringe, the CEO of EV maker Rivian Automotive Inc., very last tweeted on Oct. 27 and has been silent there given that. Rivian declined to remark.

GM hasn&#x2019t arranged a complete Twitter blackout, indicating it would have interaction as essential with clients. GM President Mark Reuss has ongoing to tweet, as have the automaker&#x2019s BrightDrop electrical van small business and Cruise, in which GM has a managing stake.

The self-driving organization&#x2019s CEO, Kyle Vogt, place up a the latest submit asserting that it was beginning to provide robotaxi rides through daytime hrs in San Francisco. Cruise spokesman Aaron McLear claimed the small business finds Twitter to be an successful absent to converse with customers and people today in the tech group.

Other big carmakers and field leaders are even now tweeting as very well, which include Ford Motor Co. CEO Jim Farley.

Toyota Motor Corp., Honda Motor Co., Nissan Motor Co., BMW AG, Mercedes-Benz and Volkswagen Team all have utilized the system given that Musk took in excess of.

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