Lancia unveils new logo, design language ahead of relaunch

Europe

TURIN &#x2013 Lancia&#x2019s initial new design as portion of Stellantis is however a lot more than a 12 months absent, but the Italian brand name has currently intended a few new autos that it hopes will seal its entry into the premium segment.

Lancia has not demonstrated any previews of these styles, the initial of which will show up in early 2024, but this 7 days it provided a glimpse of the essential style and design factors that will be prevalent to its upcoming lineup as a result of a mockup known as Pu+Ra Zero, for “pure” and “radical.”

“We needed to demonstrate that Lancia could be devoted to its roots without the need of possessing to select in between currently being pure or radical, supplying both equally with our Pu+Ra style and design language,” Lancia CEO Luca Napolitano stated at a media party in Turin on Monday.

Jean-Pierre Ploue, head of Stellantis style and design as perfectly as of Lancia style and design, pointed to two thought autos by Bertone, the Lancia Stratos Zero from 1970 and the Alfa Romeo Carabo from 1968 as resources of inspiration.&#xA0

The Pu+Ra Zero mockup has volumes plainly impressed by the Stratos Zero, a new visible id in the entrance, a new brand exhibited on the C pillar spot and round tail lights that remember the creation Lancia Stratos, that introduced in 1973.

“These are all the defying factors that you will discover in the upcoming Ypsilon,” Ploue stated.&#xA0

Napolitano stated that Lancia is coming up with its a few upcoming styles at the same time to be certain that they will produce the most probable visible regularity with the Pu+Ra style and design language.

Lancia now sells just a person design, the Ypsilon little automobile, and only in its residence current market of Italy. It is portion of the top quality brand name team at Stellantis, alongside with Alfa Romeo and DS.

The new Ypsilon will be introduced in early 2024 as a 5-doorway little automobile. It will be the initial complete-electric powered Lancia as perfectly as the final to supply an inside-combustion motor variant.

It will be adopted by a midsize electric powered-only design because of in 2026. Napolitano stated the style and design of this design experienced altered path because its inception and was no for a longer time internally referred to as the Aurelia, the title of Lancia&#x2019s groundbreaking sedan, coupe and spyder from the 1950s.&#xA0

The 3rd new Lancia design revisits the Delta title and will be an electric powered-only compact design that is because of in 2028. Even while its start is a lot more than 5 many years absent, the style and design has currently been frozen, Napolitano stated, due to the fact “absolutely everyone at Lancia Style and design needed to pen the new Delta.”

Lancia unveiled a new edition of its defend-formed brand that incorporates a flag, a circle (for a steering wheel) and a lance, as the brand name&#x2019s title usually means “spear” or “lance” in Italian.
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All these factors have been employed in Lancia&#x2019s 1929 brand (the initial brand appeared in 1907) this new interpretation most carefully resembles a variation launched in 1957.

Lancia states it is purposely bucking the pattern towards two-dimensional logos that are optimized for social media and electronic use.&#xA0

“We did not generate a new, flat brand to stand out in the electronic phrase only, but a &#x2018progressive common&#x2019 jewel that will glow in our subsequent autos,” stated Teresa Mendicino, Lancia&#x2019s world wide style and design director.

The new brand will not show up on the entrance or rear of upcoming styles, but will show up on the facet of the motor vehicle, perhaps on the B or C pillar.

Rather, the entrance stop will characteristic a Y-formed lights bar spanned by the phrase “Lancia,” in the brand name&#x2019s new font, in which the “A” seems as an inverted “V.” The exact same lettering will be used to the rear, inscribed in between the round tail lamps.

Lancia is deploying a 10-year “Renaissance” strategic plan, with only complete-electric powered motor vehicles offered soon after 2028. The a few coming styles will deal with 50 % of the current market, the brand name states. It is growing its vendor community to include 100 more showrooms in Europe, with a focus on online sales and an envisioned “company” distribution design.

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