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Ford Motor Co. has tapped a trio of celebs who individual and generate its cars to revitalize the “Designed Ford Very pleased” advertisement marketing campaign, which experienced been dormant for 3 many years.

The series of ads characteristics actress Sydney Sweeney, massive wave surfer Kai Lenny and skilled stunt driver Dee Bryant. They heart on the stars’ connections to and delight in their cars: a restored 1969 Bronco, an F-Sequence pickup and a amount of Mustang sports activities autos, respectively.

“The marketing campaign springs from a very simple idea: Ford motorists do astounding items with their cars,” Eric Helin, world wide govt innovative director at Wieden+Kennedy New York, a single of 5 companies included in the marketing campaign, reported in a assertion. “These usually are not isolated illustrations, or a single-off collabs with celebs, they are reliable tales,” he reported, noting that he hopes the new “Designed Ford Very pleased” get the job done is “just the starting of telling” Ford owners’ tales.

In addition, there will also be a amount of online video and goods tie-ins with the campaign’s 3 stars.

With Sweeney, regarded for her roles in strike collection which include “Euphoria” and “The White Lotus,” Ford will be debuting a “feminine-ahead workwear assortment” that it can be generating in collaboration with Dickies, in accordance to a assertion from the organization. In assistance of the marketing campaign, she will also host a collection of automobile routine maintenance tutorials on her TikTok channel, Syd’s Garage, which offers one.five million followers.

With Bryant, who co-started the nonprofit Affiliation of Females Motorists and is regarded as a single of the enjoyment industry’s only Black feminine stunt motorists, Ford organized for her to present off her techniques driving the wheel of a 2024 Mustang in a collection of social media video clips titled “Things Only Dee Ought to Do.”

And with Lenny, who life on the Hawaiian island of Maui, Ford labored to produce a line of surfboards with colorways that match the automaker’s Tremendous Obligation vans. 8 of the customized Ford boards will be donated to Lenny’s charity, the Positively Kai Basis, which operates to encourage youth on Maui to go after their passions.

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